The 7 Private Market Strategies Every Entrepreneur Should Know

Private equity isn't just for billion-dollar pension funds anymore. For the self-directed entrepreneur, it's one of the most powerful tools for wealth creation outside of their own business.
1. The Rise of Evergreen Funds
Historically, private equity was locked up for 10+ years. Evergreen funds have changed the game, offering periodic liquidity and lower minimums for accredited investors.
2. Direct Deal Flow vs. Fund of Funds
We break down why most first-time investors should start with a diversified fund before attempting to pick individual direct deals.
3. The "Smart Friend" Due Diligence Framework
If you can't explain the deal to a 10-year-old in plain English, you probably shouldn't be in it. We look at the 3 red flags that should make you walk away from any private placement.
"Wealth isn't built in the public markets; it's preserved there. Wealth is built in the private markets."
4. Tax Efficiency in Private Equity
Understanding K-1s, depreciation pass-throughs, and why your CPA might actually be excited about you investing in private deals.